diff --git a/internal/api/watcher.go b/internal/api/watcher.go
index 426e7c2..77a8528 100644
--- a/internal/api/watcher.go
+++ b/internal/api/watcher.go
@@ -140,6 +140,7 @@ type watcherItem struct {
 	Keyword string
 	Flair   string
 	Domain  string
+	Hits    int64
 }
 
 func (a *api) listWatchersHandler(w http.ResponseWriter, r *http.Request) {
@@ -163,6 +164,7 @@ func (a *api) listWatchersHandler(w http.ResponseWriter, r *http.Request) {
 			Keyword: watcher.Keyword,
 			Flair:   watcher.Flair,
 			Domain:  watcher.Domain,
+			Hits:    watcher.Hits,
 		}
 
 		wis[i] = wi
diff --git a/internal/domain/watcher.go b/internal/domain/watcher.go
index fe148dd..3a77404 100644
--- a/internal/domain/watcher.go
+++ b/internal/domain/watcher.go
@@ -14,6 +14,7 @@ type Watcher struct {
 	Keyword string
 	Flair   string
 	Domain  string
+	Hits    int64
 }
 
 type WatcherRepository interface {
@@ -23,5 +24,6 @@ type WatcherRepository interface {
 
 	Create(ctx context.Context, watcher *Watcher) error
 	Update(ctx context.Context, watcher *Watcher) error
+	IncrementHits(ctx context.Context, id int64) error
 	Delete(ctx context.Context, id int64) error
 }
diff --git a/internal/repository/postgres_watcher.go b/internal/repository/postgres_watcher.go
index 9dfe158..6de0191 100644
--- a/internal/repository/postgres_watcher.go
+++ b/internal/repository/postgres_watcher.go
@@ -38,6 +38,7 @@ func (p *postgresWatcherRepository) fetch(ctx context.Context, query string, arg
 			&watcher.Keyword,
 			&watcher.Flair,
 			&watcher.Domain,
+			&watcher.Hits,
 		); err != nil {
 			return nil, err
 		}
@@ -48,7 +49,7 @@ func (p *postgresWatcherRepository) fetch(ctx context.Context, query string, arg
 
 func (p *postgresWatcherRepository) GetByID(ctx context.Context, id int64) (domain.Watcher, error) {
 	query := `
-		SELECT id, created_at, device_id, account_id, subreddit_id, upvotes, keyword, flair, domain
+		SELECT id, created_at, device_id, account_id, subreddit_id, upvotes, keyword, flair, domain, hits
 		FROM watchers
 		WHERE id = $1`
 
@@ -65,7 +66,7 @@ func (p *postgresWatcherRepository) GetByID(ctx context.Context, id int64) (doma
 
 func (p *postgresWatcherRepository) GetBySubredditID(ctx context.Context, id int64) ([]domain.Watcher, error) {
 	query := `
-		SELECT id, created_at, device_id, account_id, subreddit_id, upvotes, keyword, flair, domain
+		SELECT id, created_at, device_id, account_id, subreddit_id, upvotes, keyword, flair, domain, hits
 		FROM watchers
 		WHERE subreddit_id = $1`
 
@@ -83,7 +84,8 @@ func (p *postgresWatcherRepository) GetByDeviceAPNSTokenAndAccountRedditID(ctx c
 			watchers.upvotes,
 			watchers.keyword,
 			watchers.flair,
-			watchers.domain
+			watchers.domain,
+			watchers.hits
 		FROM watchers
 		INNER JOIN accounts ON watchers.account_id = accounts.id
 		INNER JOIN devices ON watchers.device_id = devices.id
@@ -142,6 +144,16 @@ func (p *postgresWatcherRepository) Update(ctx context.Context, watcher *domain.
 	return err
 }
 
+func (p *postgresWatcherRepository) IncrementHits(ctx context.Context, id int64) error {
+	query := `UPDATE watchers SET hits = hits + 1 WHERE id = $1`
+	res, err := p.pool.Exec(ctx, query, id)
+
+	if res.RowsAffected() != 1 {
+		return fmt.Errorf("weird behaviour, total rows affected: %d", res.RowsAffected())
+	}
+	return err
+}
+
 func (p *postgresWatcherRepository) Delete(ctx context.Context, id int64) error {
 	query := `DELETE FROM watchers WHERE id = $1`
 	res, err := p.pool.Exec(ctx, query, id)
diff --git a/internal/worker/subreddits.go b/internal/worker/subreddits.go
index c3badb9..0312606 100644
--- a/internal/worker/subreddits.go
+++ b/internal/worker/subreddits.go
@@ -329,6 +329,8 @@ func (sc *subredditsConsumer) Consume(delivery rmq.Delivery) {
 				continue
 			}
 
+			_ = sc.watcherRepo.IncrementHits(ctx, watcher.ID)
+
 			lockKey := fmt.Sprintf("watcher:%d:%s", watcher.DeviceID, post.ID)
 			notified, _ := sc.redis.Get(ctx, lockKey).Bool()